AI-Powered Marketing
We bring artificial intelligence into the core of your marketing strategy. From advanced audience segmentation to real-time personalisation and budget optimisation, we help you run campaigns that are more relevant, more efficient and easier to measure in terms of concrete business impact.
Common Challenges
- Generating high-quality leads at a sustainable cost.
- Personalising communication at scale across channels.
- Proving the real ROI of marketing activities beyond vanity metrics.
- Predicting churn and acting before valuable customers leave.
Our Solutions
Predictive segmentation
We analyse your CRM, analytics and campaign data with AI models to identify segments with high conversion or churn risk.
Recommendation engines
We build systems that recommend products, content or services to each user based on behaviour and history, increasing engagement and order value.
Budget and bidding optimisation
We implement algorithms that reallocate budget in real time across the best-performing channels and campaigns.
Our Approach
Marketing data audit
We review your data sources (CRM, Analytics, Ads platforms) to assess quality and identify opportunities.
Model design and training
We design and train AI models for tasks such as lead scoring, churn prediction or product recommendations.
Stack integration
We integrate models into your marketing automation, CRM and ad platforms so they can act on real campaigns.
Launch and experimentation
We run A/B tests comparing AI‑powered campaigns with your current baseline to measure uplift.
Reporting and optimisation
We provide clear reports on incremental performance and continuously refine models and rules.
Technologies and Tools
Success Story
Success story: Personalisation for a fashion e‑commerce
We implemented an AI recommendation engine on a fashion brand's website. By analysing browsing and purchase history, the system suggested relevant products in real time, leading to a 22% increase in average order value and a tangible uplift in engagement.
+22%
Average order value
+15%
Conversion rate
+35%
On‑site engagement
Frequently asked questions about this service
We address the most common doubts clients have before investing in a new website, so you can understand if this service is the right fit for your company.
How is this different from the marketing we already do with Ads and classic automation?
With AI we go beyond static segments and manual rules: we analyse real user behaviour to show different messages and offers to different people, and we optimise budget and creatives continuously instead of working only with on/off campaigns.
What data do we need to start using AI in marketing?
You mainly need the basics: data from Analytics, your CRM or e‑commerce platform, tracking of key events and a history of past campaigns. As part of the project we help you clean and structure this data and decide which new events are worth tracking.
How do we measure the real lift generated by AI, beyond vanity metrics?
We set up controlled tests to compare campaigns with and without AI on clear metrics such as cost per lead, cost per acquired customer, average order value and retention. This lets you see the incremental uplift generated by AI instead of relying only on impressions or clicks.
How long does it take to see improvements in performance?
On active accounts we often see signals within 4–8 weeks, the time needed to gather enough data for the models and tune the rules. In parallel we work on quick wins such as recommendations or automations on existing segments.
What level of investment is required between project fees and media budget?
To get meaningful results you need a minimum level of ongoing media budget and an initial setup investment. We typically propose a clear starter package for strategy, implementation and testing, and recommend a media spend range that is consistent with your goals.
Who Is This Service For?
CMOs and marketing directors
Who want to move from intuition‑driven campaigns to data‑driven, always‑on optimisation.
E‑commerce managers
Who aim to increase average order value and lifetime value through personalisation.
Acquisition and growth teams
Who need smarter tools to improve lead quality and reduce acquisition costs.
Related Services
Interested in the AI-Powered Marketing service?
Contact us for a free consultation and discover how we can customize this service for your company's specific needs.