Question 1

How is this different from the marketing we already do with Ads and classic automation?

Accepted Answer

With AI we go beyond static segments and manual rules: we analyse real user behaviour to show different messages and offers to different people, and we optimise budget and creatives continuously instead of working only with on/off campaigns.

Question 2

What data do we need to start using AI in marketing?

Accepted Answer

You mainly need the basics: data from Analytics, your CRM or e‑commerce platform, tracking of key events and a history of past campaigns. As part of the project we help you clean and structure this data and decide which new events are worth tracking.

Question 3

How do we measure the real lift generated by AI, beyond vanity metrics?

Accepted Answer

We set up controlled tests to compare campaigns with and without AI on clear metrics such as cost per lead, cost per acquired customer, average order value and retention. This lets you see the incremental uplift generated by AI instead of relying only on impressions or clicks.

Question 4

How long does it take to see improvements in performance?

Accepted Answer

On active accounts we often see signals within 4–8 weeks, the time needed to gather enough data for the models and tune the rules. In parallel we work on quick wins such as recommendations or automations on existing segments.

Question 5

What level of investment is required between project fees and media budget?

Accepted Answer

To get meaningful results you need a minimum level of ongoing media budget and an initial setup investment. We typically propose a clear starter package for strategy, implementation and testing, and recommend a media spend range that is consistent with your goals.

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