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    Design & User Experience

    We design digital products and websites that are not only visually appealing but also easy to use and clearly oriented towards conversion. By combining research, UX strategy and UI design we help you reduce friction, increase trust and make every interaction feel effortless for your users.

    Design & User Experience

    Common Challenges

    • Understanding what users really need instead of designing only from internal assumptions.
    • Making complex processes (quotes, onboarding, forms) simple and guided.
    • Ensuring accessibility and usability on different devices and for different user abilities.
    • Aligning design, performance and technical constraints in one coherent experience.

    Our Solutions

    User research and analysis

    We run interviews, surveys and analytics reviews to build personas and user journeys that guide all design decisions.

    Prototyping and usability testing

    We create interactive prototypes and test them with real users to detect friction points before development.

    UI design and design systems

    We design modern interfaces and build a design system so your product stays consistent and easy to evolve over time.

    Our Approach

    01

    Discovery & research

    We analyse your business, market and users to define goals and constraints.

    02

    UX strategy

    We define personas, user journeys and information architecture that connect user needs with business metrics.

    03

    Wireframes & prototypes

    We create low and high‑fidelity prototypes that make flows and layouts tangible.

    04

    Testing & iteration

    We test key flows with users, collect feedback and iterate until we reach a robust solution.

    05

    UI design & handoff

    We deliver final UI screens and a design system ready for development.

    Technologies and Tools

    Figma
    Miro
    Hotjar
    Maze

    Success Story

    Success story: B2B e‑commerce redesign

    We redesigned the UX of a B2B e‑commerce, simplifying search, navigation and checkout. The project led to a 40% increase in conversion rate and a 60% drop in support tickets related to usability issues.

    +40%

    Conversion rate

    -60%

    Support tickets

    +25%

    Average order value

    Who Is This Service For?

    Product teams

    That need a UX partner to turn product requirements into flows and interfaces that users understand immediately.

    Marketing teams

    That want to improve the performance of landing pages, websites and funnels.

    Founders and SMEs

    That want a professional, consistent digital presence without managing a full internal design team.

    Interested in the Design & User Experience service?

    Contact us for a free consultation and discover how we can customize this service for your company's specific needs.

    Available throughout Ticino

    We offer this service in Lugano, Bellinzona, Locarno, Mendrisio and all Ticino valleys. We are your local partner for digital innovation.